/* MEISEOL — paleta del manual de marca v1.0 */
:root {
  --milk: #FFFDF8;
  --graphite: #1B1B1B;
  --violet: #7657FF;
  --blue: #527CFF;
  --pink: #FF75B7;
  --ice: #CDEEFF;
  --lavender: #D9D0FF;
  --lime: #DDF85A;

  --tint: #F4F1FF;
  --muted: #5E5B6B;
  --line: rgba(27, 27, 27, .1);
  --radius: 24px;
  --grad: linear-gradient(100deg, var(--violet), var(--blue));
  --shadow: 0 24px 60px -28px rgba(118, 87, 255, .45);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; }
body {
  margin: 0;
  background: var(--milk);
  color: var(--graphite);
  font: 400 16px/1.6 "Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd { margin: 0; }
ul, ol { padding: 0; list-style: none; }
:focus-visible { outline: 3px solid var(--violet); outline-offset: 3px; border-radius: 6px; }

/* idioma */
html[data-lang="es"] .en, html[data-lang="en"] .es { display: none; }

.wrap { width: 100%; max-width: 1180px; margin-inline: auto; padding-inline: 20px; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 12px; top: 12px; z-index: 100; background: var(--graphite); color: var(--milk); padding: 10px 14px; border-radius: 10px; }

.eyebrow {
  font-size: 12px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase;
  color: var(--violet);
}
.grad { background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent; }

/* botones */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 0 26px; border-radius: 999px;
  font-weight: 700; font-size: 14px; letter-spacing: .04em; text-decoration: none;
  border: 1.5px solid transparent; transition: transform .2s, background .2s, color .2s, border-color .2s;
}
.btn svg { width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }
.btn:hover { transform: translateY(-2px); }
.btn--dark { background: var(--graphite); color: var(--milk); }
.btn--dark:hover { background: var(--violet); }
.btn--ghost { border-color: var(--graphite); }
.btn--ghost:hover { border-color: var(--violet); color: var(--violet); }
.btn--light { background: var(--milk); color: var(--graphite); }
.btn--sm { min-height: 40px; padding: 0 18px; font-size: 13px; }

/* topbar + header */
.topbar {
  background: var(--graphite); color: var(--milk); text-align: center;
  font-size: 11px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase; padding: 9px 16px;
}
.header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255, 253, 248, .82); backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.header__in { display: flex; align-items: center; justify-content: space-between; gap: 20px; height: 68px; }
.header__logo img { width: 132px; height: auto; }
.nav { display: none; gap: 28px; }
.nav a { font-size: 13px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; text-decoration: none; }
.nav a:hover { color: var(--violet); }
.header__actions { display: flex; align-items: center; gap: 12px; }
.lang { display: flex; border: 1.5px solid var(--line); border-radius: 999px; padding: 3px; }
.lang button {
  border: 0; background: none; cursor: pointer; font: inherit; font-size: 12px; font-weight: 700;
  padding: 5px 10px; border-radius: 999px; color: var(--muted);
}
.lang button[aria-pressed="true"] { background: var(--graphite); color: var(--milk); }
.header .btn--sm { display: none; }

/* hero */
.hero {
  position: relative; overflow: hidden;
  background:
    radial-gradient(60% 70% at 85% 20%, rgba(217, 208, 255, .9), transparent 70%),
    radial-gradient(50% 60% at 100% 90%, rgba(205, 238, 255, .9), transparent 70%),
    radial-gradient(40% 50% at 60% 100%, rgba(255, 117, 183, .16), transparent 70%),
    var(--milk);
}
.hero__in { display: grid; gap: 24px; padding-block: 48px 56px; }
.hero h1 {
  font-size: clamp(52px, 13vw, 104px); font-weight: 600; line-height: .96;
  letter-spacing: -.035em; text-transform: uppercase; margin-top: 18px;
}
.method, .origins {
  font-size: 12px; font-weight: 600; letter-spacing: .3em; text-transform: uppercase;
}
.method { margin-top: 22px; }
.method i, .origins i { font-style: normal; color: var(--violet); margin-inline: .3em; }
.lead { margin-top: 20px; max-width: 46ch; font-size: 17px; color: var(--muted); }
.hero__cta { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.origins { margin-top: 36px; color: var(--muted); }

.hero__art { position: relative; aspect-ratio: 1; width: min(100%, 520px); margin-inline: auto; }
.orb {
  position: absolute; border-radius: 50%;
  background:
    radial-gradient(circle at 30% 24%, rgba(255, 255, 255, .95) 0 5%, transparent 26%),
    radial-gradient(circle at 74% 78%, rgba(255, 117, 183, .5), transparent 52%),
    radial-gradient(circle at 26% 76%, rgba(82, 124, 255, .5), transparent 58%),
    linear-gradient(140deg, #F3EEFF, var(--lavender) 48%, var(--ice));
  box-shadow:
    inset 0 0 40px rgba(255, 255, 255, .85),
    inset -14px -22px 54px rgba(118, 87, 255, .28),
    var(--shadow);
  animation: float 9s ease-in-out infinite;
}
.orb--xl { inset: 12% 12% 12% 12%; display: grid; place-items: center; }
.orb--xl img { width: 38%; filter: drop-shadow(0 8px 24px rgba(118, 87, 255, .55)); }
.orb--a { width: 26%; aspect-ratio: 1; left: 0; top: 6%; animation-delay: -3s; }
.orb--b { width: 18%; aspect-ratio: 1; right: 2%; top: 2%; animation-delay: -5s; }
.orb--c { width: 22%; aspect-ratio: 1; right: 6%; bottom: 0; animation-delay: -1.5s; }
.tag {
  position: absolute; display: flex; align-items: center; gap: 10px;
  padding: 10px 16px 10px 10px; border-radius: 999px;
  background: rgba(255, 255, 255, .62); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border: 1px solid rgba(255, 255, 255, .9); box-shadow: var(--shadow);
  font-size: 10px; font-weight: 600; letter-spacing: .16em; line-height: 1.35; color: var(--muted);
}
.tag img { width: 34px; height: 34px; }
.tag b { color: var(--graphite); font-weight: 800; }
.tag--1 { left: 0; bottom: 14%; }
.tag--2 { right: 0; top: 30%; }
@keyframes float { 50% { transform: translateY(-12px); } }

/* secciones */
.section { padding-block: 72px; }
.section--tint { background: var(--tint); }
.section__head { max-width: 760px; margin: 0 auto 44px; text-align: center; }
.section__head--left { margin-inline: 0; text-align: left; }
.section__head h2, .analysis h2 {
  font-size: clamp(30px, 5.4vw, 48px); font-weight: 700; line-height: 1.08; letter-spacing: -.03em; margin-top: 14px;
}
.section__sub { margin-top: 16px; color: var(--muted); font-size: 17px; }

/* método */
.steps { display: grid; gap: 16px; }
.steps li { padding: 30px 28px; border: 1px solid var(--line); border-radius: var(--radius); background: #fff; }
.steps__n { font-size: 13px; font-weight: 700; letter-spacing: .14em; color: var(--violet); }
.steps h3 { font-size: 30px; font-weight: 700; letter-spacing: -.02em; text-transform: uppercase; margin: 26px 0 10px; }
.steps p { color: var(--muted); }

/* necesidades */
.chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.chips li {
  padding: 12px 22px; border-radius: 999px; background: #fff; border: 1px solid var(--line);
  font-weight: 600; font-size: 15px;
}
.campaigns { display: grid; gap: 14px; margin-top: 52px; }
.camp {
  position: relative; overflow: hidden; min-height: 190px; padding: 26px; border-radius: var(--radius);
  display: flex; flex-direction: column; justify-content: space-between;
}
.camp::after {
  content: ""; position: absolute; width: 150px; aspect-ratio: 1; right: -30px; bottom: -40px; border-radius: 50%;
  background: radial-gradient(circle, rgba(255, 255, 255, .9), rgba(255, 255, 255, .2) 65%, transparent 70%);
}
.camp h3 { font-size: 26px; font-weight: 800; line-height: 1.05; letter-spacing: -.02em; text-transform: uppercase; }
.camp p { position: relative; z-index: 1; font-size: 11px; font-weight: 700; letter-spacing: .22em; text-transform: uppercase; }
.camp--violet { background: linear-gradient(140deg, #E9E3FF, var(--lavender) 60%, #B9C8FF); }
.camp--pink { background: linear-gradient(140deg, #FFE3F0, #FFC2DE); }
.camp--lime { background: linear-gradient(140deg, #F3FCC4, var(--lime)); }
.camp--blue { background: linear-gradient(140deg, #E6F6FF, var(--ice) 55%, #BFD0FF); }

/* el nombre */
.name__grid { display: grid; gap: 14px; align-items: stretch; max-width: 900px; margin-inline: auto; }
.name__part { padding: 32px 28px; border-radius: var(--radius); background: var(--tint); text-align: center; }
.name__word { font-size: clamp(44px, 9vw, 68px); font-weight: 700; line-height: 1; letter-spacing: -.03em; }
.name__origin { margin: 14px 0 12px; font-size: 13px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--violet); }
.name__origin [lang] { font-size: 20px; letter-spacing: 0; vertical-align: -2px; }
.name__part p:last-child { color: var(--muted); }
.name__plus { align-self: center; justify-self: center; font-size: 34px; font-weight: 300; color: var(--violet); line-height: 1; }
.name__slogan {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 10px;
  margin-top: 40px; font-size: clamp(20px, 3.4vw, 30px); font-weight: 700; letter-spacing: -.02em; text-transform: uppercase;
}
.name__slogan i { font-style: normal; color: var(--muted); font-weight: 400; }

/* marcas */
.brands { display: grid; grid-template-columns: repeat(2, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.brands li {
  display: grid; place-items: center; min-height: 92px; padding: 14px; text-align: center;
  border-right: 1px solid var(--line); border-bottom: 1px solid var(--line);
  font-size: 17px; font-weight: 700; letter-spacing: -.01em; transition: background .2s, color .2s;
}
.brands li { background: #fff; }
.brands li:hover { color: var(--violet); }
.brands__note { margin-top: 20px; text-align: center; font-size: 13px; color: var(--muted); }

/* retail & wholesale */
.channels { display: grid; gap: 16px; }
.channel {
  display: flex; flex-direction: column; align-items: flex-start;
  padding: 34px 30px; border-radius: 28px; background: #fff; border: 1px solid var(--line);
}
.channel__tag { font-size: 12px; font-weight: 800; letter-spacing: .22em; text-transform: uppercase; color: var(--violet); }
.channel h3 { font-size: 26px; font-weight: 700; line-height: 1.15; letter-spacing: -.02em; margin-top: 12px; }
.channel .ticks { margin-bottom: 30px; }
.channel .btn { margin-top: auto; }
.channel--dark { background: var(--graphite); border-color: var(--graphite); color: var(--milk); }
.channel--dark .channel__tag { color: var(--lavender); }
.channel--dark .ticks li::before { background-image: url("assets/meiseol-simbolo-blanco.svg"); }

/* analysis */
.analysis { display: grid; gap: 40px; align-items: center; }
.analysis__copy > p:not(.eyebrow) { margin-top: 18px; color: var(--muted); font-size: 17px; }
.ticks { margin-top: 24px; display: grid; gap: 12px; }
.ticks li { position: relative; padding-left: 30px; font-weight: 600; }
.ticks li::before {
  content: ""; position: absolute; left: 0; top: 4px; width: 18px; height: 18px;
  background: url("assets/meiseol-simbolo-color.svg") center / contain no-repeat;
}
.sheet {
  padding: 26px; border-radius: 28px; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow);
}
.sheet__head { display: flex; align-items: center; gap: 14px; padding-bottom: 18px; border-bottom: 1px solid var(--line); }
.sheet__head strong { display: block; font-size: 13px; letter-spacing: .18em; }
.sheet__head span { font-size: 13px; color: var(--muted); }
.sheet dl > div { display: grid; gap: 2px; padding: 13px 0; border-bottom: 1px solid var(--line); }
.sheet dl > div:last-child { border-bottom: 0; padding-bottom: 0; }
.sheet dt { font-size: 11px; font-weight: 800; letter-spacing: .16em; text-transform: uppercase; color: var(--violet); }
.sheet dd { font-size: 15px; }

/* herramientas */
.cards { display: grid; gap: 16px; }
.card { padding: 28px; border-radius: var(--radius); background: #fff; border: 1px solid var(--line); transition: transform .25s, box-shadow .25s; }
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.card h3 { font-size: 19px; font-weight: 700; letter-spacing: -.01em; margin: 20px 0 8px; }
.card p { color: var(--muted); font-size: 15px; }

/* criterio */
.criteria { display: grid; gap: 8px; }
.criteria__list { counter-reset: c; border-top: 1px solid var(--line); }
.criteria__list li {
  counter-increment: c; display: grid; grid-template-columns: 44px 1fr; column-gap: 8px;
  padding: 20px 0; border-bottom: 1px solid var(--line); color: var(--muted);
}
.criteria__list li::before {
  content: counter(c, decimal-leading-zero); grid-row: span 2;
  font-size: 13px; font-weight: 700; letter-spacing: .1em; color: var(--violet); padding-top: 4px;
}
.criteria__list b { display: block; color: var(--graphite); font-size: 19px; font-weight: 700; }

/* contacto */
.contact {
  color: var(--milk);
  background:
    radial-gradient(50% 80% at 12% 0%, rgba(255, 117, 183, .55), transparent 70%),
    linear-gradient(120deg, var(--violet), var(--blue));
}
.contact__mark { margin: 0 auto 6px; }
.contact .section__sub { color: rgba(255, 253, 248, .85); }
.contact__grid { display: grid; gap: 16px; max-width: 860px; margin-inline: auto; }
.contact__card {
  padding: 28px; border-radius: var(--radius);
  background: rgba(255, 255, 255, .14); border: 1px solid rgba(255, 255, 255, .35);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
}
.contact__card h3 { font-size: 21px; font-weight: 700; }
.contact__card p { margin: 6px 0 22px; color: rgba(255, 253, 248, .85); }
.contact__card .btn { width: 100%; letter-spacing: 0; font-size: 15px; }

/* footer */
.footer { background: var(--graphite); color: var(--milk); padding-block: 48px; }
.footer__in { display: grid; gap: 30px; }
.footer__tag { margin-top: 12px; font-size: 11px; font-weight: 600; letter-spacing: .24em; text-transform: uppercase; opacity: .7; }
.footer__nav { display: flex; flex-wrap: wrap; gap: 10px 24px; }
.footer__nav a { font-size: 14px; text-decoration: none; opacity: .85; }
.footer__nav a:hover { opacity: 1; text-decoration: underline; }
.footer__legal { font-size: 13px; opacity: .6; }

/* tablet */
@media (min-width: 700px) {
  .wrap { padding-inline: 32px; }
  .header .btn--sm { display: inline-flex; }
  .steps { grid-template-columns: repeat(3, 1fr); }
  .campaigns { grid-template-columns: repeat(2, 1fr); }
  .cards { grid-template-columns: repeat(2, 1fr); }
  .contact__grid { grid-template-columns: repeat(2, 1fr); }
  .channels { grid-template-columns: repeat(2, 1fr); }
  .name__grid { grid-template-columns: 1fr auto 1fr; gap: 24px; }
  .brands { grid-template-columns: repeat(4, 1fr); }
  .section { padding-block: 104px; }
  .sheet { padding: 34px; }
  .sheet dl > div { grid-template-columns: 210px 1fr; align-items: baseline; gap: 16px; }
}

/* escritorio */
@media (min-width: 1000px) {
  .nav { display: flex; }
  .header__logo img { width: 150px; }
  .hero__in { grid-template-columns: 1.05fr .95fr; align-items: center; padding-block: 72px 88px; }
  .campaigns { grid-template-columns: repeat(4, 1fr); }
  .cards { grid-template-columns: repeat(3, 1fr); }
  .brands { grid-template-columns: repeat(5, 1fr); }
  .analysis { grid-template-columns: .9fr 1.1fr; gap: 72px; }
  .criteria { grid-template-columns: .9fr 1.1fr; gap: 72px; align-items: start; }
  .criteria .section__head { position: sticky; top: 110px; }
  .footer__in { grid-template-columns: 1fr auto; align-items: end; }
  .footer__legal { grid-column: 1 / -1; padding-top: 26px; border-top: 1px solid rgba(255, 253, 248, .15); }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
}